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Whats in a business name? January 20, 2008

Posted by Enchanted Gift Shop in The Business.
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Someone asked me the other day “Why did you call your business what you did?” … and I stood there for a moment, looking blankly at them, and I thought to myself “Why did I call my business the Enchanted Gift Shop?” … they started to laugh, and then so did I, simply because I was having a moment, one where my mind just goes blank…..

I did know of course, but I just couldn’t get it out of my mouth at the time, it was quite funny really …. well if you were there anyway, lol!

It did take me a couple of weeks to get to the name the business has now — and I’ll be honest and say that it wasn’t easy … it took me and my partner many late nights of researching and testing the water.

We came up with a number of names, and put them onto paper and put ideas next to them as to what we could do with the name, could we sell the type of products we wanted to with it, what impression the name gave etc etc.

There were many nights when we both just had enough and we would come up with silly names, and some we thought were really good, and we were positive that we had found the right name, then in the morning it sounded silly or not right.

Then one weekend we both woke up after another late night, and over breakfast one of us mentioned a name, and we just looked at each other and said “that’s it!” …. it was half of something we had already thought of, and for some reason we just hadn’t said it up until that morning.

And so the Enchanted Gift Shop was born, and we began building the website within a matter of days.

When someone says why did you call it that, I simply say that I think it portrays what I am trying to sell … this being enchanted gifts … gifts that are special and unique … gifts that are not mundane and un-inspiring.

And so, the Enchanted Gift Shop it is, and it’s starting to get into my physique because when I am at my 9-5 job, sometimes I find myself answering the phone ‘Good afternoon the Enchanted Gift Shop – how can I help you?” … and one of my work colleagues will look at me with a stern look in their eyes and I will realise what I have done!

Most times the person on the end of the phone doesn’t click, but occasionally people have said “Where have I rung?” … and I just have to apologise and say I’ve just got back from lunch or something and my mind was elsewhere ….. although a few times I have said that I was surfing the net on my lunch and came across this website.

I wonder if they’ve taken a look at it or not??

Christina

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